If you read the news today, you might think that the industries of music and technology are at war with one another. But while the two may have a few differences of opinion, music and tech intersect in many ways – and Silicon Valley loves music just like the rest of the world.
Home to companies like Dolby Laboratories, Pandora and Smule, Silicon Valley is constantly turning out new ways to discover, make and listen to music. They’re even home to a non-profit organization specially designed to help technology professionals (and those who want to be) lend their efforts and expertise to the music industry. Real Industry offers informative courses that teach students how to create new music apps, produce music, and even design new instruments. It and similar programs serve to combat the opinion that Silicon Valley’s corporations are at odds with music and art.
If you live in Silicon Valley, you know that good music isn’t hard to find. The area is home to fantastic live music venues like the TrianonTheatre in downtown San Jose, the Fox Theatre in Redwood City, Courthouse Square in Santa Rosa, and Stanford’s Frost Amphitheatre. San Francisco is, meanwhile, a short drive away.
However, what really makes the music scene in Silicon Valley – and, for that matter, around the country – special these days is how it is affected (and even molded) by the area’s main export – and while naysayers may insist that music and tech can’t get along, a new generation of startups is out to prove them wrong.
Here are just a few of the newest, most exciting companies blurring the lines between music, tech, and things in between:
In an industry known for cloud-based innovation and intangible products, Heard Well does the unthinkable: It makes physical products. The company sells compilation albums hand-picked by the company founders and popular YouTubers on iTunes as well as actual things like CDs, vinyl and T-shirts – and it’s doing well, proving that nostalgia still plays a large role in how we buy, listen to and love music.
Headed by a former designer at Nokia, The Sync Project has a lofty mission “to develop music as medicine”. Its website offers “a million songs to unlock the health benefits of music” and its plans are backed by extensive research on the profound cognitive effects that music has on the brain. From pain to fatigue to anxiety, music has been shown to help treat a variety of ailments – but this should come as no surprise to any music lover.
Virtual reality has been getting a lot of press lately (Pokemon Go, anyone?) and this well-funded startup brilliantly sets the technology to music. Its main offering is the unique ability to “experience” a live concert from the comfort of your own home (or, well, anywhere.) Paul McCartney, Jack White and other world-renowned artists have already come on board to produce virtual versions of performances.
In the same vein as WhatsApp and Snapchat, La-La looks to change the way we communicate with one another. Instead of sending written words, however, users message snippets of songs that they like to their friends (and they have the option to include a photo as well.) Consider it a fun, new way to discover fun, new songs.
For more updates and news from the American music industry, be sure to keep checking back with us at HillTop Records.